3 things to increase your sales
Don’t give your customers too many options
A customer sees 40 products, can’t decide, and leaves. Confusion doesn’t lead to a purchase — it leads to an exit.
Keep only your bestsellers up front. Whatever already sells the most should be the first thing anyone sees.
They saw your reel — then couldn’t find it
Someone comes from a reel. They don’t remember the product’s name — only what it looked like, and you can’t type a memory into search.
No Shopify template gives you this. Not one.
A strip of your reels on the homepage fixes it: they spot their clip, tap it, and land straight on the buy page.
Nobody trusts studio photos anymore
People don’t trust studio shots anymore — they read them as adverts. The real question in a buyer’s head is “what will this look like at my house?”
One real customer photo — normal home, normal lighting — sells more than ten polished ones.
You already have these in your DMs and tagged stories. Ask permission, and put one right next to the price.
Bonus — make your navbar sell
Most navbars are just a list of links. Put one bright “Enquire now” button in it and it works on every page, at every scroll — so the moment someone decides, the next step is already under their thumb.
